Four live streams scheduled on TikTok from mid-December, 2024 to January 31, 2025 are fostering a great spending spree for SIP. Tens of businesses including hotels, restaurants and shopping malls have participated in the promotional activity.

SIP Bureau of Commerce offers subsidies to support the businesses to attract online viewers, and Tiktok’s local life division provides subsidies for their products to increase benefits for consumers.

The first live stream featuring a number of five-star hotels and popular catering brands attracted lots of people. Many hotels set a new record in single live selling.

Moreover, topics about the promotional activity attracted a large number of netizens, and many people shared short videos of their trips in SIP.

December 28, 2024